Our Approach
A distribution & marketing strategy built for your film.
Your movie is your passion (and probably your life for several years). You know all of the work that should go into quality marketing and distribution, but it's not what you enjoy — so there never seems to be time for it. This is where you need a partner who focuses on marketing, distribution and business, and keeps up with the ever-changing strategies, technology and companies in film distribution so that you don't have to.
How We Work
Transformational Media works with you to create a distribution and marketing strategy tailored specifically for your film and your goals — there is no one "right" strategy. Each film has its unique attributes and audience. We specialize in films for social change, as this is our passion.
After completing an intake of information, our initial consultation involves reviewing your film, your materials, your website and — most importantly — your goals. We then meet in person or by video call to discuss the viability of your film and where we believe we can assist. Following the initial consultation, we map out a plan of action for additional consulting as needed. There are two paths this can take.
Consulting
We handle the heavy lifting. We develop a distribution and financing strategy based on your specific goals, the character and content of the film, your team, an analysis of core and crossover stakeholders and audiences, and a review of distribution options.
Coaching
We guide you through the process, and are here to support you and your team.
Many film distributors look to take all rights for your film, but with the rapidly changing landscape of distribution they are being forced to specialize — they can't do it all well. Certain channels will not fully deliver the revenue they could, yet distributors still often want more rights than they can deliver.
DIY distribution means you are no longer a filmmaker but a distributor. Dividing rights can be tricky. We help you through this process — knowing which distributors play well together, reviewing their contracts, and creating an integrated campaign. Creating a good strategy is challenging, but implementing it and getting results matters even more.
Services
Consulting services for social impact filmmakers.
Financing
Developing strategies, projections and business plans that can be used to pitch potential investors, grants or crowdfunding — or a combination to match your goals.
- Strategy
- Budget
- Projections
- Business Plan
- Crowdfunding
- Grants / Fiscal Sponsorship
Distribution
Developing a cohesive strategy for the best windows, timing and pricing to achieve your goals, and connecting with the right partners.
- Film Festivals
- Theatrical
- Non-theatrical
- Education
- DVD
- Streaming / VOD
- Community Screening
- TV
- International
Marketing & Outreach
Build awareness within target audiences, develop cause and organizational partnerships, and organize community and home screenings.
- Cause Outreach
- Affiliate programs
- Public relations
- Social Media
- Email list building and marketing
- SEO
Impact
Making a movie about impact is great, but it's important to walk the talk and create a team and production that reflects the deeper values.
- Green Production
- Diversity and Inclusion
Team Building
We don't just create a strategy and leave you to make it happen — we can implement it or provide you with resources to deliver results.
- Designers
- Editors
- Public Relations
- Marketing
- Legal
- Website